On December 15, 2001, Classic Model and Talent Management coordinated over 30 models and over 15 professionally trained talent for the Santa Land event hosted by Health First and produced by The New York Fun Factory. Over 15,000 attendee’s paraded the Madison Square Garden and were entertained by face painters, tattoo artists, balloon sculptors and beautifully dressed models.

Director of Promotion Services, Ami B. Rosen explains, “ By providing exceptional talent and models with a unique sense of style, training and performance expertise, Health First succeeded in creating the ultimate brand experience for attendees, thus creating a lasting and memorable bond between the consumer and the provider.”

From jingling bells to Santa sleighs, nutcrackers to rain deer, the Santa Land event was an unforgettable holiday celebration with brand name sponsors including AVON, VOICE STREAM, The New York Knicks, The New York Rangers, Hot 97 and Dr. Pepper. Vice President of Special Event Management at the New York Fun Factory, Rachel Mark says, “We are so pleased with the talent provided by Classic Model and Talent Management and look forward to utilizing their exceptional services on a variety of projects in the future.”